Art Director · Designer · Photographer
Art Director · Designer · Photographer
Integrated Campaign
Every two years, voters of Ingham county decide whether or not to keep funding the zoo. This means, The Potter Park Zoo in Lansing mIchigan needs to consistently increase awareness and show their voters why the zoo is an essential part of the community.
Our Kids Love the Zoo campaign focuses on the zoo’s importance in the community as a place of education and imagination for children. Just as much as the kids need the zoo for education, the zoo needs these kids to be inspired, so they can grow up to conserve animals in the natural world and pass down that knowledge to their children.
Creative Direction and Copywriter: Amanda McCafferty
Principal Photographer: Eat Pomegranate
Photographer, Designer: Craig Hedges
Designer: Tianyi Xie