Art Director · Designer · Photographer
Art Director · Designer · Photographer
Integrated Campaign
MBA programs across the country have a diversity issue. Women and minority groups lack the enrollment numbers found in other degree programs. Michigan State University’s Broad College of Business Executive MBA program reached out to see what we could do to change that.
The Solution: redefining what a Boss looks like. This integrated campaign highlights the stories of six MSU Broad Alumnae and their road’s to success, in hopes of inspiring the next generation of leaders.
Creative Direction and Copywriter: Amanda McCafferty
Photographer: Matthew Mitchell
Art Director/Designer: Craig Hedges
Designer: Drew Hugeknot